Vice President, Mr. Alfred Schreiber

Schreiber is a 30-year integrated marketing veteran. He began at CBS News as Assistant to legendary network news anchorman, Walter Cronkite. For over 20 years at Young & Rubicam’s Burson-Marsteller, the world’s largest PR/promotion agency, he developed and led award-winning marketing campaigns for clients including American Express Gold and Platinum Card(s), Merrill Lynch, Met Life, Citibank, Adidas, U.S. Olympic Committee, IMG, Ted Turner’s Goodwill Games,  FIFA, U.S. Army, AT&T, Coke,  IBM, Ben & Jerry’s, Toyota,  J&J, Ford and P&G, among many others. His programs have been awarded the Public Relations Society of America Silver Anvil Award (industry Oscar) five times, among other awards. 

Other highlights: Corporate fundraising and event planning for President Clinton’s First Inaugural; corporate sponsorship and PR for President’s Summit on Volunteerism with Colin Powell, Presidents Bush, Clinton, Ford, Carter and Nancy Reagan; created Hands Across America for clients Coke and CitiGroup, nation’s largest hunger fundraising event that featured a chain of six million Americans; worked with Ken Kragin to promote “We are the World” for USA for Africa. Managed (with a staff of 250) the AT&T Olympic Torch Relay for Los Angeles Olympics that raised $millions for youth groups and was witnessed by 30 million Americans along the route (a Guinness record). Developed long-running Gold Card Events program for AmEx which reunited the “Rat Pack,”: Frank Sinatra, Dean Martin and Sammy Davis, Jr. for the 12 city Together Again Tour; created for Am Ex Platinum Card, the “By Invitation Only” loyalty program; helped attract World Cup Soccer to U.S. working with FIFA and Henry Kissinger.

Experience also includes Marketing Director of George Wien’s Festival Productions, world’s leading corporate-sponsored entertainment company (New Orleans’ JazzFest, JVC Jazz, Toyota Comedy Festival, Ben & Jerry’s Newport Folk Festival). Partnering with Oprah Winfrey, Schreiber founded  and managed New America Strategies Group (div. True North Communications), America’s largest multicultural advertising /communications agency serving clients such as J&J, Merrill Lynch, Pfizer, Diahann Carroll, etc. Author of two books, widely used as college texts: Lifestyle and Event Marketing: Building the New Customer Partnership (McGraw-Hill) and Multicultural Marketing: Selling to the New America (NTC).

Working in India for IMG, he developed “Save the Family,“ a Tsunami-relief program that raised $millions to restore the livelihoods of devastated  fishing villages. In ’07, with the Federal Govt., Schreiber sourced major corporate funding for America’s newest National Monument (NYC). Most recently, for NBC Universal, he helped to package and source sponsors (Ford and P&G) for MSNBC’s hit special (narrated by NBC News’s Brian Williams): Meeting David Wilson. He currently provides marketing support for CAA-owned Inside Sports & Entertainment Group (insideseg.com), the nation’s premier provider of VIP access for iconic events and heads up public relations for  Spartan Race, the global leader in the world’s fastest growing new sport: obstacle racing. He conceived and helped to execute the Spartan Race Times Square event, attended by over 60 editors/reporters, resulting in millions of media impressions. Schreiber also managed the marketing for Founder Joe De Sena’s, book, Spartan Up!, which reached #2 on the NY Times Bestseller List. He is a graduate of the University of Pennsylvania and has a Masters in TV & Film from the Newhouse School of Communications at Syracuse University.

Obstacle Sports Federation